Be a part of the journey!


Exploring Mindfulness Through Tea With Jesse Jacobs

Founder of Samovar Tea |  San Francisco, CA

Samovar Tea is more than just another café or tea house, it’s a spiritual sanctuary where customers are invited to explore their senses and experience a time of mindfulness and conscious presence through tea. Jesse Jacobs, the founder and owner of Samovar Tea, spoke with us about his passion for tea and its connection to mindfulness.


Entering the World of Tea

Jesse began his mindfulness journey after realizing his corporate career was not bringing him true joy or fulfillment. “I woke up one day feeling overwhelmed by the machine I was a part of and the miniscule contribution that I seemed to be making,” shares Jesse. He realized that he was giving up hours of his life in exchange for a pay cheque. “That at some point became more painful than the security that it offered.”

Jesse was in search of something more fulfilling. When he decided to begin Samovar Tea, he wanted to incorporate mindfulness into the entire experience. This would help balance the creativity and expressiveness of his passion, while also maintaining all the variables that come with starting and running a business.

I see business as a canvas; as another form of art. Click To Tweet

Tea & Mindfulness

Jesse’s venture with tea is more than just running a business, it’s an opportunity to make a positive impact on other people’s lives. He realized the potential of tea from visiting Japan and Scandinavia; places where tea culture had a big impact. “The practice of tea in traditional societies is yet another pathway for personal development. That appealed to me as a personal path, a spiritual path and as something I can provide to the public.” In a modern world focused on work, consumption, and running along the treadmill-of-life that lacks meaning, Jesse thought, “Maybe the experience behind tea and the history of it has relevance to this day and age.”

I feel good about waking up every morning and delivering something that is genuinely helpful to people. Click To Tweet

 A Sensory Experience

To Jesse, mindfulness is “a practice of emptying the mind so I can be present in the moment” and “having as clear of a perception as possible to see the truth more clearly.” Jesse wanted others to experience life in the present moment, and realized he could touch people’s lives with tea by incorporating all five senses into his Samovar Tea locations.

Life is becoming more sensual because of tea. Click To Tweet

Sight, touch, taste, smell and sound all play a role. For example, walls are stripped from everything that isn’t essential in order to provide meaningful focal points, and seating is organized to offer a theatre experience, while other senses are awoken through the tea itself.

Jesse continues to live a mindful life by remaining present and incorporating thoughtfulness and creativity into his business and sharing it with others. In order to truly experience what Jesse has created, you’ll just have to visit Samovar Tea yourself!


Jesse’s Questions the KYŌ App:

  • What am I grateful for?
  • What are my needs?
  • What’s the one thing I need to do to move forward?
  • What’s the worst that’s going to happen?

More Conversations